EXPLORE
EDUCATION
Virginia Commonwealth University (“VCU”), Richmond, VA | Graduated December 2022
Bachelor of Fine Arts in Craft and Material Studies, Cum Laude
Honors: Dean’s List
Texas Christian University (“TCU”), Fort Worth, TX; Completed 43 Credit Hours | August 2016 – July 2020
Bachelor of Science in Strategic Communication, Concentration in Advertising/Public Relations | Bachelor of Arts, Concentration in Ceramics | Honors: John V. Roach Honors College; Dean’s List 2016 and 2020
The Westminster Schools, Atlanta, GA | Class of 2016
Honors: AP Scholar; Honor Roll; National Honor Society; Head Art Editor, Embryo Magazine (Literary and Arts Magazine); President, French Club
EXPERIENCE
Tall Ship Providence Foundation x The Pier Bar, Alexandria, VA
Marketing & Sales Manager, February 2024 – Present
**Sales and Revenue Growth:
Drove revenue growth through effective management of event sales, venue rentals, charters, and memberships, while negotiating contracts and forming exclusive hotel partnerships with The Alexandrian and The Hotel Indigo.
Executed transactions with precision, ensuring high client satisfaction and consistently exceeding financial sales goals.
**Event Management:
Orchestrated diverse events, including weddings, military ceremonies, themed sails, and private charters for up to 120 guests.
Managed all event logistics, including catering, staff coordination, and venue decoration.
Enhanced community engagement through collaborative events with local breweries, wineries, and mixologists.
**Marketing and Brand Strategy:Led and mentored a marketing team to enhance social media, influencer marketing, website content, and brand strategy, while overseeing membership services and providing creative direction for content creation, including videography and graphics.
Utilized data analytics to develop and execute strategies that significantly boosted brand visibility and engagement, and organized a successful influencer event featuring top DMV influencers such as @emilygoesplaces, @dcspot, and @longwalksdc.
McEnearney Associates Alexandria, VA
Corporate Marketing Designer, January 2023 – January 2024
Directed corporate and lifestyle Instagram accounts, utilizing strategic brand management to achieve substantial organic growth and developed content schedules including daily posts, reels, and stories.
Created multimedia content such as videos, photos, graphics, and logos for the company’s owned media channels, ensuring high-quality visual representation.
Advised clients on social media strategy, marketing, and brand management to enhance their online presence, while collaborating with local businesses for shared promotional opportunities.
Supervised a marketing intern, overseeing their projects, productivity, and schedule to ensure effective project execution.
The Old Town Shop Alexandria, VA
E-commerce Marketing Intern, April – August 2022
Boosted e-commerce sales by revamping the digital marketplace with updated imagery, descriptions, and content.
Developed and executed Instagram content that achieved a 15% increase in followers and enhanced brand visibility.
Fostered partnerships with local businesses and community influencers to elevate brand awareness and drive user engagement.
Captured, edited, and managed product images from planning through execution, integrating them into the POS system for online sales.
The Martha Spak Gallery Washington, DC
Gallery Assistant, June – August 2022
Advised clients on art collections, artists, and potential acquisitions.
Facilitated sales transactions and supported installation processes.
Negotiated and organized events for artists, gaining extensive experience in event coordination.
Anthropologie Alexandria, VA + Baltimore, MD
Sales Associate, June 2017 – September 2019
Styled mannequins and displays to present current trends and influence customers’ purchase intentions
Demonstrated excellent knowledge of the URBN brand and products through customer service interactions
MEMBERSHIPS & COMMUNITY INVOLVEMENT
Leadership Team, Westminster DC Alumni Association; Member, Chi Omega (Rho Epsilon); Member, Ad Club, VCU|TCU; Youth Leader, St. Paul’s Episcopal Church; Community Liaison, LEAPS, TCU; Staff + Contributor, Embryo Magazine, The Westminster Schools; President, French Club, The Westminster Schools